ASSORTED XBOX EMAILS

A selection of standalone emails for a variety of Xbox One games and add-ons. This body of work showcases a wide range of creative executions and design styles crafted for each particular game. The ultimate goal is to promote each game or add-on in a creative way that goes beyond what the games creators envisioned, while staying true to tone, visual style and the selling points of the products. 

BATMAN ARKHAM KNIGHT LAUNCH EMAIL

To promote the release of Batman Arkham Knight we created an email centered on its iconic villain, Scarecrow, and his insanity inducing fear toxin. At first the email is normal in appearance and tells a story of Batman’s heroic exploits. However, after releasing the toxin a different story is revealed as all of Batman’s worst fears come to life. Click the button to toggle back and forth.

RAINBOW SIX SIEGE LAUNCH EMAIL

Rainbow Six Siege is a tactical shooter centered on teamwork and strategy in high stakes situations. Tension is the name of the game. So we actually gave gamers a ticking time bomb and walked them through the strategic steps they must take to diffuse it … before it’s too late. Click to activate the animation.

RAINBOW SIX SIEGE LAUNCH EMAIL

Additionally, we demonstrated the attack vs. defense mechanic of the game in an interactive format, allowing gamers to see both sides of the story as they followed two opposing teams through combat. Click on the tabs throughout the email to toggle back and forth.

FALLOUT 4 PRE-LAUNCH EMAIL

Fallout 4 offers a massive open world with the total freedom and endless possibilities that an RPG gamer craves. The game is set in a post apocalyptic retro-future, so we used the iconic View-Master® as our inspiration to show gamers the features and possibilities in store. Each slide highlights a new element of the game and all of the ways players can customize their character and their world. Click the arrow to activate the animation.

FALLOUT 4 POST-LAUNCH EMAIL

Who doesn’t love a good 1950’s bouncing ball jingle? To finish things off we created an animation to show off the games features and endless customization with a happy go lucky tone set against a backdrop of doom and gloom. Click to activate the animation.

DRAGON AGE INQUISITION ADD-ON EMAIL

After the release of Dragon Age Inquisition, an add-on was created offering a whole new world for players to explore. To showcase the world and its features to those already playing the current game we created a travel brochure to give them a taste of the Land of Avvar.

DESTINY ADD-ON EMAIL

In Destiny’s new add-on, The Taken King, a powerful villain comes back to avenge the death of his fallen son. So to grab the attention of existing Destiny players we created an email telling them they were in terrible danger.

FORZA HUB WELCOME EMAIL

The Forza Hub is an online tool that provides Forza gamers with a wealth of information and resources. To launch this new service we created an owner’s manual to educate new users about the Hub’s many features.

STARWARS BATTLEFRONT PRE-LAUNCH EMAIL

Everyone knows what side they have chosen in this iconic battle. So for the title’s reboot launch we prompted gamers to pledge their allegiance while highlighting a key new feature—the ability to play as both Skywalker and Vader.

HALOFEST EXCLUSIVE INVITATION EMAIL

Leading up to the launch of Halo 5: Guardians, Xbox held an exclusive event to debut never before-seen content from the game. We created mysterious invitations delivered to select hardcore Halo fans, and a reflect page confirming their acceptance. RSVP to view the reflect page.

RISE OF THE TOMB RAIDER SWEEP EMAIL

Epic games yield epic reviews. So for this post-launch email we found the most amazing accolade from IGN and built an animation that coincided with the quote, while taking the gamer on Lara’s journey. Click to activate the animation.

G.O.W. ULTIMATE EDITON LAUNCH EMAIL

Gears of War is a brash shooter that offers everything from the ability to curb stomp your enemies to a compelling storyline. This re-mastered edition of the classic game provides a slew of new content. We created an email to show shooter fans that Gears of War Ultimate Edition has it all, and let them dig into the depth of the game for themselves. Click the arrow to activate the animation.