FALLOUT 4 LAUNCH CAMPAIGN
Fallout 4 is a Role Playing Game set in a post apocalyptic retro-future. The game’s advertising has a comical tone that pokes fun at the 1950’s American dream of the white picket fence, a friendly neighbor, and a wholesome life. After emerging from a fallout shelter 287 years into the future, players roam an expansive nuclear wasteland, complete quests, and building a new life from scratch. To promote the game we created a series of emails to convey that Fallout 4 offers a massive world with the total freedom and endless possibilities that an RPG gamer craves.