XBOX ONE YEAR ONE CELEBRATION
Early adopters are the ultimate gaming fans, and when it came time to celebrate the first-year anniversary of the new Xbox One console, we wanted to show our gratitude to them and recognize their contributions to the success of our first year. We developed a multitouch, branded “Year One” experience that we delivered in two parts: the first was a highly personalized, detailed overview of the ways each individual player played a part in making Xbox One a success. The second used a popular packaging technique to reward these players with free gifts. The whole experience was designed not to sell, but simply to show our players the love they deserve.
