SUNSET OVERDRIVE LAUNCH CAMPAIGN
Sunset Overdrive is an open world shooter game that takes place in a brightly hued, cartoon-styled apocalyptic wasteland. After an energy drink turns the majority of the human population into mindless orange mutants, the remaining humans must band together to survive. The game has an irreverent, satirical, and nostalgic tone that rips a part the flaws of American consumerist culture.
We created a campaign that embodied the spirit of the game to target only the snarkiest of snarky gamers, and prove that Sunset Overdrive was actually just as snarky as they are. To kick things off we created an interactive web experience on Xbox.com to let gamers explore the in-game features of Sunset Overdrive. We used the ad pages in the back of comic books as our inspiration and made each ad interactive to show off just how absurd Sunset Overdrive could be. So go ahead and click something already!