A series of emails created to showcase Microsoft devices and deals for the 2015 holiday season. These executions incorporate festive elements, while retaining the premium feel of the Microsoft brand.  To kick things off we created an eye-catching animation to get customers interested in the upcoming Black Friday deals for Surface devices. Click to view the animation. 

After Black Friday we created two additional emails to showcase the full family of devices. Both contained a series of modules that re-shuffled based on the recipients’ previous engagement with each product. The first execution steps away from a typical feature-driven sales tactic by focusing on the real life experiences and benefits that each device would provide for the recipient.  

The second execution takes a different approach by breaking down a series of archetypes and the devices that fit them best, offering holiday shoppers humorous insight into finding the perfect gift.